When I was a kid, I always liked decoration games and made stories with my toys. I think these functions well cater to tweenagers’ interest. Users can choose their settings, decorate their characters then dub for them. The “Movie Maker” is more like a role-playing game. The Shooting Process Step 1: Select A Setting So in this movie maker app, instead of telling a story as brands usually do, they design some functions for their users to easily create their own “Finn and his friends’ story”. The consistent message within the product is clear for customers to deeply immerse themselves into the branding concept. When I was a teenager, I really love this snack, not only because it is tasty, but also because of its cute look!! The brand name is translated into “Many fish” in Chinese, and every time when I open the package, I do can see a lot of “fish” there, which makes me feel fun. Goldfish, as a snack brand targeting tweens, has been using “Finn”, a cute cartoon goldfish, as the brand image for a while. That’s why brands are using different ways to build this connection. This time-choice makes snack food have a relation with the word “fun”. We usually have snacks when we want to chill.

Let’s see how are they doing! Everything About Snack Food Starts With “Fun” Goldfish Movie Maker is a good example here. I would say the better way to create a suitable value for a promoting App, is to build a connection between functions within the App with the brand’s essence. In this sense, the App’s value for users is the key to whether they can survive or not.

However, if being used wrong, they may just be another money-costing thing. If being used right, apps can serve as a customer relationship management approach, like the Starbucks app.

Apps, as a popular thing, are not always easy to be created as being functional and useful, especially when created as a brand’s “byproduct”.

Goldfish movie maker